Search engines Places 2011 – Eight Forecasts For the Very Unpredictable Local Search Engine Leader
My Google Alert is going crazy under the keyword I most care about: Search engines Places. There’s been another spotting of possible new design changes getting tested or previewed in Podunk Iowa. The pundits are writing in their blogs and Twitter. The SEM experts are quaking in their boots. What will this next change do to or for their clients.
Tags, Preview, Instant, Boost, no more seven pack, integration of regular research and Google Places, new rules, new rules thrown out with old rules back in force. And with each change the algo goes crazy. Businesses that had enjoyed great ranking can’t be found. Companies who don’t have even claimed their listings are number one. One thing for sure, the changes won’t stop because we hung up a new calendar. What may Google do in 2011? Here are the top eight predictions for modifications in Google Places next year.
1 . Google Places will not only continue to dominate as the most critical advertising engine on or even off the web in 2011, but it can actually grow in influence to the stage that Uncle Sam will take a look at whether or not this is monopolistic or not. The government might already be considering the issue, but in 2011 there will be at minimum rumblings and rumors of intervention.
2 . Google knows full well that this could be the case, and will start taking more procedure for avoid government action. This year it would seem clear that their decision to show third party reviews (like Yelp, Google, and City Search) above reviews created by Google Account holders would seem in order to validate their wide open eyes about monopoly complaints. One such step is going to be to change the algorithm to give other local search engines and directories increased visibility under local SMB types.
3. Google will crack straight down hard on violations of their Google Places Rules. In particular the key phrase stuffing of the company name and fake locations.
4. Reviews will certainly dominate the ranking battle on Google Places. As usual it will be impossible or nearly so to determine how Google will be scoring this game. But their announcement that they will potentially pick up reviews through any source that properly scars up those reviews will result in a number of review sites hoping to get scraped.
5. There will be more huge adjustments in Google Places structure, content, layout, and rule book in 2011. I actually threw this prediction in so that I can be assured of getting one of these right.
6. Coupons will get some type of improve unrelated to Google Boost.
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Google has great mailing lists and the possible to advertise coupons as widely because they like. Somehow in this new yr the coupon element will get a few big and free help. But in 2012 it will cost money to put upward a coupon.